Advertising & Marketing Policy

This is a policy guide to comply with Advertising & Marketing requirements as a mortgage banker or mortgage broker. This is a separate policy guide. Once purchased this guide will be customized to your specifications. You will receive an immediate invoice receipt with a download link to a questionnaire with some simple questions to answer and receive your customized guide within 24-48 hours. This is written for independent mortgage bankers but can be customized for depository financial institutions and credit unions. 

Table of Contents

ADVERTISING AND MARKETING

• Purpose
• Scope
• Review by Compliance Officer

REGULATORY REQUIREMENTS  

• CAN-SPAM Act
• Consumer Review Fairness Act (CRFA)
• Copyright Law
• Equal Credit Opportunity Act (ECOA)
• Fair Credit Reporting Act (FCRA)
• Fair Debt Collection Practices Act (FDCPA)
• Fair Housing Act (FH Act)
• Federal Trade Commission (FTC)
• Mortgage Acts and Practices (MAP Rule)
• Real Estate Settlement Procedures Act (RESPA)
• Secure and Fair Enforcement for Mortgage Licensing Act (SAFE Act)
• Truth in Lending Act (TILA)
• Unfair, Deceptive, or Abusive Acts and Practices (UDAAP)

GENERAL STANDARDS AND PROHIBITIONS          

• Limited English Proficiency (LEP)
• Prohibitions
• Miscellaneous Disclosure Suggestions

SPECIFIC TYPES OF ADVERTISING AND MARKETING

• Targeted Mailing
• Social Media Advertising
• Joint Advertising/Co-Marketing
• Fax Advertising
• Promotional Items
• Business Cards
• Email Contact Information
• Business Purpose Advertising
• Continuing Education Classes
• Prescreening

OPT-OUT NOTICES          

TELEMARKETING             

• Telemarketing Sales Rule

RECORD RETENTION      

APPENDIX A (DEFINITIONS)        

• Advertisement
• Commercial Communication
• Established Business Relationship
• Outbound Telephone Calls
• Prescreening
• Simple and Easy to Understand
• Principal Promotional Document
• Telemarketing
• Triggering Term

APPENDIX B (COMPLIANCE REQUIREMENTS CHECKLIST)